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The most-read analysis and research across QSR Pro. See what operators, franchisees, and investors are reading right now.

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marketing

Marketing & Growth

How Wendy's Won Twitter and What Other QSR Brands Can Learn

The snarky social media strategy that turned Wendy's into a Twitter powerhouse. Real engagement numbers, failed copycats, and the disciplined execution behind the roasts.

MAR 20, 2026 · 10 MIN READ

Category:All Finance & Economics Industry Analysis Marketing & Growth Operations & Management People & Culture Technology & Innovation

69 articles|685 total published

marketing

Marketing & Growth

Yum Brands Releases First-Ever Food Trends Report: What 59,000 Restaurants See Coming

Yum Brands published its first Food Trends Report, pulling data from Taco Bell, KFC, Pizza Hut, and Habit Burger Grill across 59,000 locations. The report spotlights craveable drinks and sauce customization as the next traffic drivers, offering operators a data-backed lens on where consumer demand is heading.

MAR 24, 2026 · 6 MIN READ

marketing

Marketing & Growth

Chipotle's Tattoo BOGO Set an All-Time Single-Day Sales Record. Here's the Playbook Behind It.

Chipotle's one-hour tattoo BOGO on March 13 drove the highest single-day sales in the chain's history across 4,000+ locations. Here is the flash-window marketing formula that generated 12 million impressions.

MAR 24, 2026 · 7 MIN READ

marketing

Marketing & Growth

Starbucks Rewards Backlash: The Loyalty Restructuring Every QSR Operator Should Study

Starbucks cut earning rates for base-tier members by at least 25% on March 10, 2026, and the backlash was immediate. With 34 million U.S. members watching, every QSR chain running a loyalty program just got a live case study in what not to do.

MAR 24, 2026 · 7 MIN READ

marketing

Marketing & Growth

Little Caesars Launches Four-N-One Stix as Pizza Chains Race to Own the Shareable Snacking Category

Little Caesars debuted $7.99 Four-N-One Stix nationwide, a 16-piece shareable breadstick product in four flavors. The launch signals a broader pizza QSR arms race for group snacking occasions against Domino's and Papa Johns.

MAR 24, 2026 · 6 MIN READ

marketing

Marketing & Growth

Tipflation Backlash: How Digital Tipping Prompts Are Eroding QSR Customer Trust in 2026

Digital tipping prompts have become a flashpoint for consumer frustration, with 65% of customers reporting weariness from constant tip requests. Here's what QSR operators need to know about tipflation and what to do about it.

MAR 24, 2026 · 6 MIN READ

marketing

Marketing & Growth

Burger King's 7.4% Traffic Surge: How Tom Curtis Turned Executive Authenticity Into a Marketing Weapon

Burger King's brand president gave out his personal work phone, fielded 30,000 customer messages, and aired a 90-second Oscars spot to nearly 20 million viewers. The result: restaurant visits up 7.4% year-over-year. Here's how the campaign worked and what other operators can learn from it.

MAR 24, 2026 · 6 MIN READ

marketing

Marketing & Growth

The Lenten Fish Wars of 2026: How Fast Food Chains Turn 40 Days Into a Billion-Dollar Seasonal Battleground

From Ash Wednesday through Easter Sunday, the QSR industry fights an annual battle for fish sandwich supremacy. In 2026, rising pollock prices, aggressive promotions, and shrinking margins are reshaping how chains approach the season.

MAR 24, 2026 · 8 MIN READ

marketing

Marketing & Growth

March Madness 2026: How QSR Brands Turned College Basketball Into a $200M Marketing Battleground

From Pizza Hut's Space Jam box to Shake Shack's free sandwich code, QSR brands deployed precision promotional campaigns during the 2026 NCAA Tournament. Here's what operators can learn from the most competitive marketing window of the year.

MAR 24, 2026 · 8 MIN READ

marketing

Marketing & Growth

Chipotle Keeps the Seven-Visit Goal and Brings the Competition Local

The returning summer loyalty challenge adds a restaurant-level contest. Its economics depend on who changes their routine, including customers who never finish.

MAY 28, 2026 · 3 MIN READ

marketing

Marketing & Growth

DoorDash’s $8 Discount Cap Changes the Flavor Fest Economics

The summer campaign creates a window to measure customer trial, order contribution and repeat business. Its headline budget is not a merchant payout.

AUG 6, 2026 · 4 MIN READ

marketing

Marketing & Growth

Subway’s April BOGO Links a Two-Sandwich Deal to Sub Club

A two-sandwich offer can drive app orders and account sign-ups. Its value depends on displaced purchases, order contribution and later visits.

MAR 30, 2026 · 3 MIN READ

marketing

Marketing & Growth

Farmer Boys opens its loyalty-only salad deal to everyone

Farmer Boys said its $9.99 salad-and-drink deal was open to all guests. Removing the membership condition changes the offer’s role and what purchases can reveal.

APR 14, 2026 · 3 MIN READ

marketing

Marketing & Growth

OpenTable Gold Tables Makes Reservation Access a Loyalty Benefit

OpenTable's July launch rewards frequent diners with table access. Restaurants need to measure whether those bookings add business or reallocate existing demand.

JUL 8, 2026 · 3 MIN READ

marketing

Marketing & Growth

District Taco ties free Sunday kids meals to adult entrées

One qualifying adult entrée earns one free kids meal. Sunday, dine-in and counter-order requirements define the family occasion and its economics.

JUN 1, 2026 · 3 MIN READ

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