operations
Operations & Management
Why QSR Brands Are Betting Big on Smaller Formats
Taco Bell Defy, Chipotle Digital Kitchens, McDonald's CosMc's, and Chick-fil-A drive-thru-only tests all point in the same direction: the 4,000 square foot QSR box is giving way to 1,200 to 2,000 square foot formats that cost less to build, staff, and operate.
NOV 3, 2025 · 9 MIN READ