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Dairy Queen

Ice Cream & Fast Food

Soft-serve ice cream and fast-food restaurant chain

Headquarters
Minneapolis, Minnesota
Founded
1940
Ownership
private
Website
Visit Site →
Parent Company: Berkshire Hathaway

Key Metrics (2024)

Unit Count
7,000
Average Unit Volume
$850K
System Sales
$5.00B

Detailed Metrics

2024

Average Unit Volume
Source: Franchise reports
$850K
Franchise Fee
Source: FDD
$45K
Initial Investment (Max)
Source: FDD
$1.80M
Initial Investment (Min)
Source: FDD
$382K
Royalty Rate
Source: FDD
4%
System Sales
Source: Industry reports
$5.00B
Unit Count
Source: Company reports
7,000

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March 19, 2026

Sonic Drive-In Franchise Review: The Unique Economics of Carhops and Drive-In Service

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November 5, 2025