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Built with precision for the QSR industry

The Database/OTHER

Dairy Queen

Berkshire Hathaway · EST. 1940 · Minneapolis, Minnesota

+ CompareFDD notes
US UNITS4,196−0.1% YOY
GLOBAL UNITS7,000
AUV (US)$850K
INVESTMENT RANGE$382K–$1.8M
FRANCHISED %90%

01The Read

Soft-serve ice cream and fast-food restaurant chain

FIG 1 — US UNIT COUNT, 2019–2025
4,217
2019
4,091
2020
4,150
2021
4,087
2022
4,213
2023
4,200
2024
4,196
2025

SOURCE: QSR PRO ESTIMATES

02Our Coverage

2 STORIES
The Dessert Void: Why QSRs Are Abandoning Sweets and What's Filling the GapMAR 19, 2026Sonic Drive-In Franchise Review: The Unique Economics of Carhops and Drive-In ServiceNOV 5, 2025
FDD Fact Sheet · 2025
FRANCHISE FEE
$45K
ROYALTY
4%
AD FUND
—
TERM
10 YRS
LIQUIDITY
$125K
NET WORTH
$550K

Segment Peers

Baskin-RobbinsTropical Smoothie CafeSmoothie KingSheetzJamba Juice
QSR Pro Advisory

Evaluating a Dairy Queen franchise?

Our advisory desk models unit economics, territory, and FDD terms before you sign anything.

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