Skip to main content
QSR INDEXMCD 292.41 +0.8%SBUX 84.12 −1.2%YUM 148.77 +0.4%QSR 68.90 +1.1%CMG 48.15 −0.3%DPZ 421.55 +2.1%WING 244.63 +3.4%SHAK 96.20 −0.7%WEN 14.02 +0.2%69 CHAINS TRACKED · UPDATED DAILY
QSR Pro
ArticlesChainsReportsToolsRankingsGlossary
Subscribe
QSR Pro

The definitive source for QSR industry intelligence — for operators, franchisees, and investors.

69+ chains · 645+ articles · daily

Never miss an update

Content

  • All Articles
  • Trending
  • Popular
  • Collections
  • Guides
  • Topics
  • Archive

Categories

  • Operations
  • Finance
  • Technology
  • Industry Analysis
  • Marketing
  • People & Culture

Research

  • Chain Database
  • Compare Franchises
  • State Guides
  • Best QSR by City
  • Industry Reports
  • QSR Glossary
  • Rankings
  • Market Map

Tools

  • Franchise Calculator
  • Wage Benchmarks
  • Break-Even Analysis
  • All Tools

Resources

  • Start Here
  • Reading List
  • Newsletter
  • Site Directory
  • RSS Feed

Company

  • About
  • Contact
  • Advertise
  • Privacy Policy
  • Terms of Service

Connect

LinkedIn

© 2026 QSR Pro. All rights reserved.

Built with precision for the QSR industry

The Database/MEXICAN

Taco Bell

Yum! Brands · YUM · EST. 1962 · Irvine, California

+ CompareFDD notes
US UNITS7,284+1.3% YOY
GLOBAL UNITS8,200
AUV (US)$1.8M
INVESTMENT RANGE$575K–$3.4M
FRANCHISED %94%

01The Read

Mexican-inspired QSR serving tacos, burritos, and quesadillas

FIG 1 — US UNIT COUNT, 2019–2025
6,237
2019
6,238
2020
6,643
2021
6,775
2022
6,838
2023
7,194
2024
7,284
2025

SOURCE: QSR PRO ESTIMATES

02Our Coverage

6 STORIES
How to Open a KFC Franchise in 2026: Costs, Fees, Revenue, and the Full FDD BreakdownThe Real Math on Alcohol in QSR: What Taco Bell's Cantina Shortfall RevealsMAR 28, 2026The QSR Labor Crisis in 2026: Wages, Automation, and the Fight for the Future of Fast FoodMAR 28, 2026AlixPartners Analyzed 90,000 Restaurants. The Math Behind the Value War Has Fundamentally Changed.MAR 25, 2026Restaurants Are Betting Big on AI. Only 5% Say It's Actually Working.MAR 25, 2026LTO Fatigue Is Real: Placer.ai Data Shows McDonald's Big Launches Generating Only Modest Traffic LiftsMAR 25, 2026
FDD Fact Sheet · 2025
FRANCHISE FEE
$45K
ROYALTY
5.5%
AD FUND
—
TERM
20 YRS
LIQUIDITY
$175K
NET WORTH
$850K
Full cost breakdown →

Segment Peers

Chipotle Mexican GrillMoe's Southwest GrillTijuana FlatsQdoba Mexican EatsDel Taco

QSR Pro Take

Yum's workhorse: consistent traffic, category-leading drive-thru times, and value-menu resilience in downturns. Existing multi-unit operators get first call on new territory.

QSR Pro Advisory

Evaluating a Taco Bell franchise?

Our advisory desk models unit economics, territory, and FDD terms before you sign anything.

Talk to Advisory