Sonic Drive-In vs Five GuysFranchise Comparison 2026
Sonic Drive-In and Five Guys represent two different approaches in the QSR space. Here's how they compare on investment costs, fees, revenue potential, and market presence.
Quick Comparison
Side-by-Side Comparison
| Metric | Sonic Drive-In | Five Guys | Difference |
|---|---|---|---|
| Franchise Fee | $45,000 | $25,000 | +80% |
| Total Investment (Low) | $1.2M | $306,000 | +292% |
| Total Investment (High) | $3.5M | $641,000 | +446% |
| Cash Required | $1.0M | $300,000 | +233% |
| Royalty Rate | 4.0% | 6.0% | Lower |
| Advertising Fee | 4.5% | 1.5% | Higher |
| Estimated Revenue | $1.5M | $1.4M | +7% |
| Number of Locations | 3,500 | 1,700 | More |
| Year Founded | 1953 | 1986 | Older |
| Training Duration | 6 weeks | 3 weeks | Longer |
Note: Data sourced from public FDD filings and industry reports. Actual costs vary by location, real estate, and format. Always review current FDD Item 7 and Item 19 disclosures before making investment decisions.
Detailed Analysis
About Sonic Drive-In
Drive-in format with extensive menu and beverage focus. Requires significant land and infrastructure investment.
About Five Guys
Premium burger concept with fresh ingredients and no freezers. Higher food costs but strong brand loyalty and per-unit sales.
Investment Comparison
Five Guys requires a lower initial investment (avg $473,500) compared to Sonic Drive-In(avg $2.4M), making it more accessible for first-time franchisees. However, Sonic Drive-In may offer higher revenue potential.
Fee Structure
Five Guys has lower ongoing fees (7.5% total) compared to Sonic Drive-In(8.5% total), which means more of each sales dollar stays with the franchisee. Over time, this can significantly impact profitability.
Market Position
Sonic Drive-In has a significantly larger footprint with 3,500 locations compared to Five Guys's 1,700. This larger network typically means better brand recognition, more purchasing power, and stronger operational support.
Frequently Asked Questions
How much does it cost to open a Sonic Drive-In vs Five Guys franchise?
Sonic Drive-In requires an initial investment of $1.2M to $3.5M, while Five Guys requires $306,000 to $641,000. Five Guys has the lower average investment at $473,500.
What are the ongoing fees for Sonic Drive-In vs Five Guys?
Sonic Drive-In charges a 4.0% royalty plus 4.5% advertising fee (8.5% total). Five Guys charges 6.0% royalty plus 1.5% advertising fee (7.5% total). Five Guys has lower total ongoing fees.
Which franchise makes more money: Sonic Drive-In or Five Guys?
Based on estimated average unit revenue, Sonic Drive-In generates $1.5M per location compared to $1.4M for Five Guys. However, profitability depends on many factors including local market, operating costs, and management.
How many locations does Sonic Drive-In have vs Five Guys?
Sonic Drive-In has 3,500 locations, while Five Guys has 1,700 locations. Sonic Drive-In has the larger footprint, which typically means stronger brand recognition and supply chain advantages.
Is Sonic Drive-In or Five Guys a better franchise investment in 2026?
Both Sonic Drive-In and Five Guys are established QSR brands with proven models. Five Guys offers a lower entry point, while Sonic Drive-In shows higher average revenue. The best choice depends on your available capital, local market conditions, and personal goals. Always review the current FDD before making investment decisions.
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