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  1. Home
  2. /Glossary
  3. /Unit Economics
Finance

Unit Economics

The profitability and financial metrics of a single restaurant location, including revenue, costs, margins, and return on investment at the store level.

Related Terms

Four-Wall EBITDA

Earnings Before Interest, Taxes, Depreciation, and Amortization at the unit level, excluding corporate overhead. Represents the pure profitability of a single restaurant location.

AUV

Average Unit Volume - the mean annual revenue per restaurant location, a key metric for evaluating franchise system performance and unit-level economics.

Cash-on-Cash Return

The annual pre-tax cash flow divided by the total cash invested, expressed as a percentage. A key metric for evaluating franchise investment performance.

Related Articles

How to Open a KFC Franchise in 2026: Costs, Fees, Revenue, and the Full FDD Breakdown

A KFC franchise costs $1.85M to $3.77M with average revenue of $1.35M. Full 2025 FDD analysis covering fees, unit economics, 314 US closures, and what buyers need to know.

Finance & Economics

The Real Math on Alcohol in QSR: What Taco Bell's Cantina Shortfall Reveals

Taco Bell projected 300-plus Cantinas by 2022. About 50 exist in 2026. The gap between ambition and reality reveals why alcohol's 80% gross margins don't translate to QSR profits at scale, and why the real beverage opportunity is non-alcoholic.

Finance & Economics

Wingstop's Digital-First Playbook: Can 70% Digital Sales Reshape QSR Unit Economics?

Wingstop's digital sales mix hit 73.2% in Q4 2025, one of the highest penetration rates in QSR. The six-year arc from 39% to 73% has fundamentally altered the brand's labor model, throughput capacity, and expansion calculus. Here's what it means for the industry.

Technology & Innovation

AlixPartners Analyzed 90,000 Restaurants. The Math Behind the Value War Has Fundamentally Changed.

New data from AlixPartners' Proprietary Pricing Platform reveals that menu prices outpaced inflation across 90,000 locations, but transaction values fell behind. With gas at $3.94 a gallon and Oxford Economics projecting the slowest consumption growth since 2013, the restaurant pricing playbook is being rewritten in real time.

Finance & Economics

Restaurants Are Losing $20 Billion a Year to Missed Phone Calls. AI Is Finally Fixing It.

Over 40% of restaurant phone calls go unanswered during peak hours, costing the industry an estimated $20 billion annually. A new wave of AI phone ordering platforms is turning that dead air into revenue, and the economics are hard to argue with.

Technology & Innovation
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