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QSR INDEXMCD 292.41 +0.8%SBUX 84.12 −1.2%YUM 148.77 +0.4%QSR 68.90 +1.1%CMG 48.15 −0.3%DPZ 421.55 +2.1%WING 244.63 +3.4%SHAK 96.20 −0.7%WEN 14.02 +0.2%69 CHAINS TRACKED · UPDATED DAILY
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Finance & Economics

Franchise economics, pricing, food costs, real estate, payments

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finance
Finance & Economics

How QSR Brands Use Data to Set Prices

Wendy's CEO triggered backlash mentioning surge pricing in early 2024. But zone pricing, AI optimization, and personalized discounts already exist. How chains actually use data to maximize revenue without calling it dynamic pricing.

NOV 4, 2025 · 10 MIN READ
finance
Finance & Economics

Inside the QSR Real Estate Squeeze

Land costs up 20% to 40%. Construction up 35% since 2020. NNN lease escalators pushing occupancy above 8% of revenue. QSR franchisees face the tightest development economics in a generation, and sale-leaseback transactions have doubled as operators scramble for capital.

NOV 3, 2025 · 9 MIN READ
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