Marketing & Growth

Gen Z Has Overtaken Millennials as QSR's Most Frequent Customer: What Operators Must Know

Gen Z now visits restaurants more often than any other generation, and their spending power is projected to reach $12 trillion by 2030. Here's what the data means for QSR operators.

Tipflation Backlash: How Digital Tipping Prompts Are Eroding QSR Customer Trust in 2026

Digital tipping prompts have become a flashpoint for consumer frustration, with 65% of customers reporting weariness from constant tip requests. Here's what QSR operators need to know about tipflation and what to do about it.

March Madness 2026: How QSR Brands Turned College Basketball Into a $200M Marketing Battleground

From Pizza Hut's Space Jam box to Shake Shack's free sandwich code, QSR brands deployed precision promotional campaigns during the 2026 NCAA Tournament. Here's what operators can learn from the most competitive marketing window of the year.

Taco Bell's $5 Billion Beverage Bet: Dirty Sips, Baja Blast, and Why Drinks Are the Smartest Play in QSR

Taco Bell launched Dirty Sips as a permanent customizable beverage platform in March 2026, targeting $5 billion in drink sales by 2030. For operators and investors, the math behind the move is more compelling than the menu.

The Premium Menu Arms Race: How QSR Chains Are Using Upscale LTOs to Fight the Traffic Slump of 2026

With traffic flat to negative across most QSR segments, major chains have pivoted to premium limited-time offerings to drive average check and generate headlines. McDonald's Big Arch, Burger King's Steakhouse Whopper, and a string of elevated seasonal items signal a new strategic playbook for a consumer base that won't give up restaurant visits but increasingly expects more.

The Lenten Fish Wars of 2026: How Fast Food Chains Turn 40 Days Into a Billion-Dollar Seasonal Battleground

From Ash Wednesday through Easter Sunday, the QSR industry fights an annual battle for fish sandwich supremacy. In 2026, rising pollock prices, aggressive promotions, and shrinking margins are reshaping how chains approach the season.

Chick-fil-A at 80: Inside the Biggest Marketing Push in the Chain's History

Chick-fil-A is marking its 80th anniversary with a yearlong campaign the company calls the biggest promotional push in its history. Behind the retro cups and Golden Fan Cups lies a calculated strategy to defend its position as McDonald's most dangerous competitor while addressing its first growth deceleration in over a decade.

The CEO Burger War: How a Viral Video Turned Into Fast Food's Biggest Marketing Moment

McDonald's CEO Chris Kempczinski posted a promotional video for the new Big Arch that promptly went viral for all the wrong reasons. What happened next became a masterclass in competitive marketing opportunism, and somehow the burger still beat sales expectations.

Burger King Fires Its Mascot, Admits Past Failures, and Bets $700 Million on a Brand Reset

QSR Customer Loyalty: What Actually Drives Repeat Visits

Beyond apps and points. Research-backed insights on convenience, consistency, value perception, and why most loyalty programs miss the mark.

How TikTok is Changing QSR Marketing

Menu hacks going viral, employee content, the algorithm's impact on sales. Real case studies of what drives revenue and what flops on TikTok in QSR.