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Marketing & Growth - Page 3 | QSR Pro

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Marketing & Growth

Marketing & Growth

Local marketing, digital, loyalty, menu innovation, brand

63 articles

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Showing 25–36 of 63

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marketing

Marketing & Growth

How Wendy's Won Twitter and What Other QSR Brands Can Learn

The snarky social media strategy that turned Wendy's into a Twitter powerhouse. Real engagement numbers, failed copycats, and the disciplined execution behind the roasts.

MAR 20, 2026 · 10 MIN READ

marketing

Marketing & Growth

QSR Social Media Marketing Playbook 2026

What's working on TikTok, Instagram, and Twitter for fast food brands in 2026. Viral campaigns, UGC strategies, influencer partnerships, and the tactics driving real sales.

MAR 20, 2026 · 9 MIN READ

marketing

Marketing & Growth

QSR Loyalty Program Rankings 2026: Which Programs Actually Drive Repeat Visits

Taco Bell loyalty members visit 76% more often. Starbucks Rewards hit 68% positive sentiment. McDonald's app wins on simplicity. Chick-fil-A uses tiers for premium customers. Wendy's confuses everyone. Chipotle frustrates with slow accumulation. Here's what separates programs that drive repeat business from those that sit unused on phones.

MAR 20, 2026 · 10 MIN READ

marketing

Marketing & Growth

Geofencing and Location-Based Marketing: How QSR Brands Are Driving Foot Traffic in 2026

From competitive conquesting to predictive targeting, proximity-based promotions are becoming a core QSR marketing strategy

MAR 20, 2026 · 9 MIN READ

marketing

Marketing & Growth

QSR Loyalty Programs That Actually Work

McDonald's loyalty participation jumped 18% in Q3 2025, driving 12% digital sales growth. Chick-fil-A One members show significantly higher retention rates. Starbucks Rewards generates billions in prepaid float. The economics of points vs cash-back, what drives repeat visits, and why the best programs focus on retention over acquisition.

MAR 20, 2026 · 11 MIN READ

marketing

Marketing & Growth

Limited-Time Offers: The High-Stakes Game Driving QSR Traffic

McDonald's $5 Meal Deal drove immediate foot traffic spikes. Starbucks saw similar lifts. The pattern is clear: LTOs work. But are they driving profitable traffic, or has the industry created an addiction it can't escape?

MAR 20, 2026 · 8 MIN READ

marketing

Marketing & Growth

QSR Sustainability Initiatives: Greenwashing vs Real Progress

McDonald's pledged 100% renewable packaging by 2025. Sounds ambitious. But 'renewable' can mean almost anything. This is the sustainability challenge in QSR: big commitments, vague metrics, and real progress buried under layers of marketing.

MAR 20, 2026 · 10 MIN READ

marketing

Marketing & Growth

Gen Z's QSR Spending Doubled in 18 Months. Here's What Changed.

Between Q4 2024 and Q2 2026, Gen Z's share of QSR transactions jumped from 18% to 34%. This isn't about TikTok menus—it's about refusing to tolerate friction.

MAR 19, 2026 · 6 MIN READ

marketing

Marketing & Growth

QSR Catering for Corporate Events: A $50B Untapped Market

Why B2B catering represents the industry's biggest growth opportunity

MAR 19, 2026 · 13 MIN READ

marketing

Marketing & Growth

Why Five Guys Charges $18 for a Burger and Fries - And Why Customers Keep Paying

Five Guys has become a lightning rod for fast food sticker shock. But the pricing isn't accidental — it's the entire business model.

MAR 19, 2026 · 6 MIN READ

marketing

Marketing & Growth

The Psychology of QSR Branding: Why Some Chains Feel Premium and Others Don't

An analysis of the subtle and not-so-subtle brand signals that determine whether customers perceive a QSR as premium, value-focused, or somewhere in between, and what operators can learn from these psychological mechanisms.

MAR 19, 2026 · 12 MIN READ

marketing

Marketing & Growth

QSR Loyalty Programs Ranked: Which Chains Are Winning the Rewards War?

A comprehensive analysis of the most successful QSR loyalty programs, comparing earning rates, redemption value, app experience, and actual customer behavior data to reveal which chains deliver the best rewards.

MAR 19, 2026 · 8 MIN READ

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