Skip to main content
QSR INDEXMCD 292.41 +0.8%SBUX 84.12 −1.2%YUM 148.77 +0.4%QSR 68.90 +1.1%CMG 48.15 −0.3%DPZ 421.55 +2.1%WING 244.63 +3.4%SHAK 96.20 −0.7%WEN 14.02 +0.2%69 CHAINS TRACKED · UPDATED DAILY
QSR Pro
ArticlesChainsReportsToolsRankingsGlossary
Subscribe
QSR Pro

The definitive source for QSR industry intelligence — for operators, franchisees, and investors.

69+ chains · 645+ articles · daily

Never miss an update

Content

  • All Articles
  • Trending
  • Popular
  • Collections
  • Guides
  • Topics
  • Archive

Categories

  • Operations
  • Finance
  • Technology
  • Industry Analysis
  • Marketing
  • People & Culture

Research

  • Chain Database
  • Compare Franchises
  • State Guides
  • Best QSR by City
  • Industry Reports
  • QSR Glossary
  • Rankings
  • Market Map

Tools

  • Franchise Calculator
  • Wage Benchmarks
  • Break-Even Analysis
  • All Tools

Resources

  • Start Here
  • Reading List
  • Newsletter
  • Site Directory
  • RSS Feed

Company

  • About
  • Contact
  • Advertise
  • Privacy Policy
  • Terms of Service

Connect

LinkedIn

© 2026 QSR Pro. All rights reserved.

Built with precision for the QSR industry

The Database/COFFEE

Dutch Bros Coffee

BROS · EST. 1992 · Grants Pass, Oregon

+ CompareFDD notes
US UNITS623+3.5% YOY
GLOBAL UNITS623
AUV (US)$648K
INVESTMENT RANGE$243K–$567K
FRANCHISED %90%

01The Read

Drive-thru coffee chain with energy drinks and specialty beverages

FIG 1 — US UNIT COUNT, 2019–2025
517
2019
527
2020
547
2021
559
2022
590
2023
602
2024
623
2025

SOURCE: QSR PRO ESTIMATES

02Our Coverage

6 STORIES
Starbucks Posts First Comparable Transaction Growth in Eight Quarters as Niccol's Turnaround Takes HoldMAR 20, 2026Brian Niccol's Starbucks Rebuild: One Year of Fixing a Broken MachineMAR 20, 2026Scooter's Coffee: the drive-thru coffee dark horse MAR 20, 2026Dutch Bros' Drive-Thru-Only Model: Genius or Limitation?MAR 20, 2026How Starbucks Lost Its Way - and What Howard Schultz Can't FixMAR 20, 2026Dutch Bros' Drive-Thru-Only Model and Its Unit Economics vs. StarbucksMAR 20, 2026
FDD Fact Sheet · 2025
FRANCHISE FEE
—
ROYALTY
6%
AD FUND
—
TERM
10 YRS
LIQUIDITY
—
NET WORTH
—

Segment Peers

StarbucksDunkin'Panera BreadAuntie Anne'sThe Coffee Bean & Tea Leaf
QSR Pro Advisory

Evaluating a Dutch Bros Coffee franchise?

Our advisory desk models unit economics, territory, and FDD terms before you sign anything.

Talk to Advisory