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The Database/COFFEE

Starbucks

SBUX · EST. 1971 · Seattle, Washington

+ CompareFDD notes
US UNITS17,352+3.8% YOY
GLOBAL UNITS38,000
AUV (US)$950K
INVESTMENT RANGE$400K–$700K
FRANCHISED %41%

01The Read

Global coffeehouse chain specializing in coffee, tea, and baked goods

FIG 1 — US UNIT COUNT, 2019–2025
15,285
2019
15,497
2020
15,871
2021
16,253
2022
16,297
2023
16,724
2024
17,352
2025

SOURCE: QSR PRO ESTIMATES

02Our Coverage

6 STORIES
The Real Math on Alcohol in QSR: What Taco Bell's Cantina Shortfall RevealsMAR 28, 2026The QSR Labor Crisis in 2026: Wages, Automation, and the Fight for the Future of Fast FoodMAR 28, 2026The 2026 QSR Real Estate Bidding War: Too Many Chains Chasing Too Few A-SitesMAR 25, 2026Starbucks' Turnaround Paradox: Traffic Is Up, But 420 Basis Points of Margin Just VanishedMAR 25, 2026The $1.9 Billion World Cup Meal: What Technomic's Forecast Means for QSR Operators in 16 Host CitiesMAR 25, 2026Starbucks Goes South: Inside the 250,000-Square-Foot Nashville Bet Reshaping QSR Corporate StrategyMAR 25, 2026
FDD Fact Sheet · 2025
FRANCHISE FEE
$40K
ROYALTY
6%
AD FUND
—
TERM
10 YRS
LIQUIDITY
$125K
NET WORTH
$600K

NOT CURRENTLY FRANCHISING

Segment Peers

Dunkin'Panera BreadAuntie Anne'sThe Coffee Bean & Tea LeafKrispy Kreme

QSR Pro Take

Not franchised in the US: licensed stores only, mostly inside retailers. The public-market story is a turnaround: traffic up, 420bps of margin gone, and a $1B restructuring in flight.

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