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  3. El Pollo Loco

El Pollo Loco

Mexican

Mexican-style grilled chicken chain with citrus-marinated chicken

Headquarters
Costa Mesa, California
Founded
1980
Ownership
public
Website
Visit Site →

Key Metrics (2024)

Unit Count
490
Average Unit Volume
$1.70M
System Sales
$750.00M

Detailed Metrics

2024

Average Unit Volume
Source: SEC filings
$1.70M
Franchise Fee
Source: FDD
$40K
Initial Investment (Max)
Source: FDD
$2.05M
Initial Investment (Min)
Source: FDD
$475K
Royalty Rate
Source: FDD
4%
System Sales
Source: Company reports
$750.00M
Unit Count
Source: SEC filings
490

Related Articles

El Pollo Loco Beats Q4 Estimates, Outlines 18-20 New Openings and 65-75 Remodels for 2026

El Pollo Loco posted adjusted Q4 EPS of $0.25, beating consensus by $0.04, and unveiled an aggressive 2026 growth plan anchored by a smaller, cheaper store prototype and a push into non-traditional venues.

March 24, 2026

The 2026 Chicken Sandwich Wars: Why Every Major QSR Chain Is Doubling Down on Poultry

With ground beef hitting $6.69 per pound and the U.S. cattle herd at a 75-year low, QSR chains are racing toward chicken with an urgency that goes beyond trend-chasing. From McDonald's Chicken Big Mac to Taco Bell's poultry pivot to Raising Cane's 1,000th location, the competitive dynamics of 2026 are reshaping how every operator thinks about protein.

March 24, 2026

El Pollo Loco's Breakout Moment: How a Regional Chicken Chain Is Finally Expanding Beyond California

March 20, 2026

California's $20 Fast Food Wage: Two Years of Data, Zero Simple Answers

AB1228 raised California fast food wages 25 percent overnight. Two years later, the apocalypse did not arrive, but neither did the workers' paradise. Here is what the data actually shows, what operators did to survive, and what every other state should learn.

March 19, 2026

The Minimum Wage Patchwork: How QSR Operators Navigate 50 Different State Laws and What California's $20 Floor Changed

Operating a quick-service restaurant chain across multiple states has always meant juggling different regulations. But as the gap between the federal $7.25 minimum and California's $20 fast-food floor widens to nearly triple, franchisees are confronting a labor cost landscape that demands radically different playbooks depending on which side of a state line a restaurant sits on.

March 18, 2026