Krispy Kreme

Bakery

Doughnut company and coffeehouse chain known for hot glazed doughnuts

Headquarters

Charlotte, North Carolina

Founded

1937

Ownership

public

Website

Visit Site →

Key Metrics (2024)

Unit Count

1,500

Average Unit Volume

$950K

System Sales

$1.50B

Detailed Metrics

2024

Average Unit Volume

Source: SEC filings

$950K

Franchise Fee

Source: FDD

$50K

Initial Investment (Max)

Source: FDD

$4.20M

Initial Investment (Min)

Source: FDD

$441K

Royalty Rate

Source: FDD

4.5%

System Sales

Source: Company reports

$1.50B

Unit Count

Source: SEC filings

1,500

Salad and Go Cut Its Store Count in Half. The Turnaround Playbook Is a Lesson for Every Fast-Growing Chain.

The drive-thru salad chain went from 146 locations to 71 in less than a year. New CEO Mike Tattersfield says the brand was growing just for growth's sake. Here is what operators can learn from one of the sharpest contractions in recent QSR history.

March 25, 2026

Krispy Kreme's Post-McDonald's Turnaround Is Actually Working

After scaling back its troubled McDonald's partnership, Krispy Kreme is showing genuine progress on a capital-light refranchising strategy. Q4 2025 numbers suggest the model is beginning to work.

March 24, 2026

The McDonald's-Krispy Kreme Implosion: What Co-Branding's Biggest Failure Means for QSR

The most-hyped QSR co-branding deal in years lasted 15 months before collapsing under logistics costs and demand that never materialized. Here's the anatomy of a failure, and what every operator and investor should take from it.

March 24, 2026

March Madness 2026: How QSR Brands Turned College Basketball Into a $200M Marketing Battleground

From Pizza Hut's Space Jam box to Shake Shack's free sandwich code, QSR brands deployed precision promotional campaigns during the 2026 NCAA Tournament. Here's what operators can learn from the most competitive marketing window of the year.

March 24, 2026

Whataburger: why Texas won't share its burger chain

How BDT Capital turned a regional cult favorite into a controlled national expansion - 88 new stores in 2024, $3.54M AUV, and a $6B+ valuation built on Texas identity.

March 20, 2026

QSR Mergers and Acquisitions 2026: Who's Buying Whom

Inspire Brands, JAB Holdings, and Restaurant Brands International control 100,000+ locations. Private equity owns more QSR brands than ever. The consolidation wave shows no signs of slowing.

March 20, 2026

Krispy Kreme

Key Metrics (2024)

Detailed Metrics

2024

Related Articles

Salad and Go Cut Its Store Count in Half. The Turnaround Playbook Is a Lesson for Every Fast-Growing Chain.

Krispy Kreme's Post-McDonald's Turnaround Is Actually Working

The McDonald's-Krispy Kreme Implosion: What Co-Branding's Biggest Failure Means for QSR

March Madness 2026: How QSR Brands Turned College Basketball Into a $200M Marketing Battleground

Whataburger: why Texas won't share its burger chain

QSR Mergers and Acquisitions 2026: Who's Buying Whom

Krispy Kreme

Key Metrics (2024)

Detailed Metrics

2024

Related Articles

Salad and Go Cut Its Store Count in Half. The Turnaround Playbook Is a Lesson for Every Fast-Growing Chain.

Krispy Kreme's Post-McDonald's Turnaround Is Actually Working

The McDonald's-Krispy Kreme Implosion: What Co-Branding's Biggest Failure Means for QSR

March Madness 2026: How QSR Brands Turned College Basketball Into a $200M Marketing Battleground

Whataburger: why Texas won't share its burger chain

QSR Mergers and Acquisitions 2026: Who's Buying Whom

Related Articles

Salad and Go Cut Its Store Count in Half. The Turnaround Playbook Is a Lesson for Every Fast-Growing Chain.
The drive-thru salad chain went from 146 locations to 71 in less than a year. New CEO Mike Tattersfield says the brand was growing just for growth's sake. Here is what operators can learn from one of the sharpest contractions in recent QSR history.
March 25, 2026

Krispy Kreme's Post-McDonald's Turnaround Is Actually Working
After scaling back its troubled McDonald's partnership, Krispy Kreme is showing genuine progress on a capital-light refranchising strategy. Q4 2025 numbers suggest the model is beginning to work.
March 24, 2026

The McDonald's-Krispy Kreme Implosion: What Co-Branding's Biggest Failure Means for QSR
The most-hyped QSR co-branding deal in years lasted 15 months before collapsing under logistics costs and demand that never materialized. Here's the anatomy of a failure, and what every operator and investor should take from it.
March 24, 2026

March Madness 2026: How QSR Brands Turned College Basketball Into a $200M Marketing Battleground
From Pizza Hut's Space Jam box to Shake Shack's free sandwich code, QSR brands deployed precision promotional campaigns during the 2026 NCAA Tournament. Here's what operators can learn from the most competitive marketing window of the year.
March 24, 2026

Whataburger: why Texas won't share its burger chain
How BDT Capital turned a regional cult favorite into a controlled national expansion - 88 new stores in 2024, $3.54M AUV, and a $6B+ valuation built on Texas identity.
March 20, 2026

QSR Mergers and Acquisitions 2026: Who's Buying Whom
Inspire Brands, JAB Holdings, and Restaurant Brands International control 100,000+ locations. Private equity owns more QSR brands than ever. The consolidation wave shows no signs of slowing.
March 20, 2026