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The Database/COFFEE

Krispy Kreme

DNUT · EST. 1937 · Charlotte, North Carolina

+ CompareFDD notes
US UNITS1,290+2.0% YOY
GLOBAL UNITS1,500
AUV (US)$950K
INVESTMENT RANGE$441K–$4.2M
FRANCHISED %90%

01The Read

Doughnut company and coffeehouse chain known for hot glazed doughnuts

FIG 1 — US UNIT COUNT, 2019–2025
1,106
2019
1,132
2020
1,149
2021
1,186
2022
1,247
2023
1,265
2024
1,290
2025

SOURCE: QSR PRO ESTIMATES

02Our Coverage

6 STORIES
Salad and Go Cut Its Store Count in Half. The Turnaround Playbook Is a Lesson for Every Fast-Growing Chain.MAR 25, 2026Krispy Kreme's Post-McDonald's Turnaround Is Actually WorkingMAR 24, 2026The McDonald's-Krispy Kreme Implosion: What Co-Branding's Biggest Failure Means for QSRMAR 24, 2026March Madness 2026: How QSR Brands Turned College Basketball Into a $200M Marketing BattlegroundMAR 24, 2026Whataburger: why Texas won't share its burger chainMAR 20, 2026QSR Mergers and Acquisitions 2026: Who's Buying WhomMAR 20, 2026
FDD Fact Sheet · 2025
FRANCHISE FEE
$50K
ROYALTY
4.5%
AD FUND
—
TERM
10 YRS
LIQUIDITY
$125K
NET WORTH
$650K

Segment Peers

StarbucksDunkin'Panera BreadAuntie Anne'sThe Coffee Bean & Tea Leaf
QSR Pro Advisory

Evaluating a Krispy Kreme franchise?

Our advisory desk models unit economics, territory, and FDD terms before you sign anything.

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