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Built with precision for the QSR industry

The Database/SANDWICH

Potbelly Sandwich Shop

PBPB · EST. 1977 · Chicago, Illinois

+ CompareFDD notes
US UNITS874−1.6% YOY
GLOBAL UNITS874
AUV (US)$798K
INVESTMENT RANGE$285K–$627K
FRANCHISED %90%

01The Read

Toasty warm sandwiches, salads, soups, and shakes

FIG 1 — US UNIT COUNT, 2019–2025
798
2019
825
2020
851
2021
838
2022
848
2023
888
2024
874
2025

SOURCE: QSR PRO ESTIMATES

02Our Coverage

1 STORIES
Private Equity's 2026 QSR Playbook: How Buyout Firms Are Reshaping Franchise OwnershipMAR 24, 2026
FDD Fact Sheet · 2025
FRANCHISE FEE
—
ROYALTY
6%
AD FUND
—
TERM
10 YRS
LIQUIDITY
—
NET WORTH
—

Segment Peers

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QSR Pro Advisory

Evaluating a Potbelly Sandwich Shop franchise?

Our advisory desk models unit economics, territory, and FDD terms before you sign anything.

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