Skip to main content
QSR INDEXMCD 292.41 +0.8%SBUX 84.12 −1.2%YUM 148.77 +0.4%QSR 68.90 +1.1%CMG 48.15 −0.3%DPZ 421.55 +2.1%WING 244.63 +3.4%SHAK 96.20 −0.7%WEN 14.02 +0.2%69 CHAINS TRACKED · UPDATED DAILY
QSR Pro
ArticlesChainsReportsToolsRankingsGlossary
Subscribe
QSR Pro

The definitive source for QSR industry intelligence — for operators, franchisees, and investors.

69+ chains · 645+ articles · daily

Never miss an update

Content

  • All Articles
  • Trending
  • Popular
  • Collections
  • Guides
  • Topics
  • Archive

Categories

  • Operations
  • Finance
  • Technology
  • Industry Analysis
  • Marketing
  • People & Culture

Research

  • Chain Database
  • Compare Franchises
  • State Guides
  • Best QSR by City
  • Industry Reports
  • QSR Glossary
  • Rankings
  • Market Map

Tools

  • Franchise Calculator
  • Wage Benchmarks
  • Break-Even Analysis
  • All Tools

Resources

  • Start Here
  • Reading List
  • Newsletter
  • Site Directory
  • RSS Feed

Company

  • About
  • Contact
  • Advertise
  • Privacy Policy
  • Terms of Service

Connect

LinkedIn

© 2026 QSR Pro. All rights reserved.

Built with precision for the QSR industry

The Database/BURGER

Whataburger

BDT Capital Partners · EST. 1950 · San Antonio, Texas

+ CompareFDD notes
US UNITS771+1.8% YOY
GLOBAL UNITS900
AUV (US)$3.5M
INVESTMENT RANGE$536K–$1.4M
FRANCHISED %15%

01The Read

Texas-based burger chain with 24-hour service and regional cult following

FIG 1 — US UNIT COUNT, 2019–2025
718
2019
715
2020
737
2021
731
2022
760
2023
757
2024
771
2025

SOURCE: QSR PRO ESTIMATES

02Our Coverage

6 STORIES
White Castle's Texas Gambit: Why the Slider Icon Is Finally Crossing the Red RiverMAR 24, 2026Layne's Chicken Fingers Signs 44-Unit West Texas Deal as Franchise Surge AcceleratesMAR 24, 2026Portillo's Strategic Reset: How a Chicago Icon Choked on Its Own ExpansionMAR 24, 2026Biometric Drive-Thru Payment Arrives: Facial Recognition and Palm Scanning Reshape QSR CheckoutMAR 24, 2026Wendy's Project Fresh Hits a Wall: U.S. Same-Store Sales Drop 11.3% as the Turnaround StallsMAR 20, 2026How Culver's Quietly Became the Midwest's Most Profitable FranchiseMAR 20, 2026
FDD Fact Sheet · 2025
FRANCHISE FEE
—
ROYALTY
5%
AD FUND
—
TERM
10 YRS
LIQUIDITY
—
NET WORTH
—

Segment Peers

McDonald'sBurger KingWendy'sSonic Drive-InJack in the Box
QSR Pro Advisory

Evaluating a Whataburger franchise?

Our advisory desk models unit economics, territory, and FDD terms before you sign anything.

Talk to Advisory