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Marketing & Growth Articles

Browse all marketing & growth articles from QSR Pro

63 articles in Marketing & Growth

AllFinance & EconomicsIndustry AnalysisMarketing & GrowthOperations & ManagementPeople & CultureTechnology & Innovation
Showing 55–63 of 63
Sort:NewestOldestMost ReadA-Z
Social
Marketing & Growth•March 2026

Social Media Playbook: How Wendy's, Duolingo-Style Brands, and Emerging Chains Are Winning on TikTok and X

From Wendy's savage roasts to Chipotle's billion-view challenges, QSR brands are rewriting the rules of digital engagement — and turning followers into foot traffic

McDonald'sChipotleTechnology
QSR Pro Staff•9 min read•3,412
Catering
Marketing & Growth•March 2026

The QSR Catering Boom: How Chains Like Chipotle, Panera, and Chick-fil-A Built Billion-Dollar Catering Programs

As the U.S. catering market races toward $130 billion, fast-casual and quick-service chains are treating group orders as their next major growth engine

ChipotleChick-fil-APanera Bread
QSR Pro Staff•9 min read•9,154
$2
Marketing & Growth•March 2026

The Science of Menu Engineering: How Top QSR Chains Use Psychology and Data to Drive $2+ Higher Average Checks

From eye-tracking research to AI-powered kiosks, the quick-service industry has turned menu design into a billion-dollar behavioral science

Menu InnovationData & Analytics
QSR Pro Staff•9 min read•1,086
$50K
Marketing & Growth•March 2026

Influencer Marketing in QSR: What $50K to MrBeast Actually Returns

From micro-influencers to mega deals, QSR brands are spending millions on social campaigns. Here's what the data says about attribution, ROI, and whether it beats traditional advertising.

Data & Analytics
QSR Pro Staff•10 min read•14,126
Loyalty
Marketing & Growth•March 2026

Loyalty Programs Are the New Moat: How Starbucks, McDonald's, and Chick-fil-A Weaponized First-Party Data

With 210 million active McDonald's users and Starbucks processing 57% of U.S. sales through rewards members, QSR loyalty programs have evolved from punch cards to the industry's most powerful competitive weapon

McDonald'sChick-fil-AStarbucks
QSR Pro Staff•10 min read•11,878
Machine
Marketing & Growth•March 2026

The LTO Machine: How Taco Bell, Popeyes, and McDonald's Engineer Viral Menu Items

Behind the $65 million earned-media moments and 90-day innovation pipelines that turned limited-time offers from promotional gimmicks into the QSR industry's most potent growth engine

McDonald'sChick-fil-ATechnology
QSR Pro Staff•10 min read•8,406
Gen
Marketing & Growth•November 2025

Gen Z's Relationship With Fast Food

Gen Z spends $51 per dine-in visit and $36 on delivery - the highest of any generation. They discover restaurants through TikTok, value transparency over perfection, and toggle between value menus and premium items. Health-conscious but delivery-dependent, socially-driven but price-sensitive - the contradictions aren't bugs, they're features.

QSR Pro Staff•11 min read•3,105
International
Marketing & Growth•November 2025

International QSR Expansion: Who's Winning Abroad

McDonald's plans 50,000 locations by 2027, with a third of 9,000 new restaurants in China. Jollibee posted 22.7% international profit growth, crushing McDonald's 6.1%. Wingstop hit 3,000 locations and entered six new countries in 2025. The patient capital approach, menu localization strategies, franchise economics, and why domestic market saturation makes global expansion non-optional.

QSR Pro Staff•12 min read•2,568
10
Marketing & Growth•November 2025

The QSR Breakfast Wars: Who's Winning Before 10 AM

Dunkin' gets 39.9% of traffic before 10 AM vs Starbucks' 29.9%. McDonald's breakfast drives 25% of total sales. QSR brands capture 3.9 monthly breakfast visits vs 2.5 for coffee chains. Morning daypart economics explained.

QSR Pro Staff•10 min read•3,240
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