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McDonald's is doubling down on breakfast with $1 McMuffin promotions and a $4 McValue 2.0 meal launching in April, while Wendy's quietly pulled back on breakfast hours in weaker markets. Understanding who's winning the morning daypart, and why it matters to your bottom line.
Bojangles expanded made-from-scratch all-day breakfast to every standalone location on March 12, 2026. Here is what the move means for unit economics, kitchen operations, and the broader daypart war.
The USDA projects egg prices will fall 27.4% in 2026 as avian flu pressure eases and U.S. flock sizes recover. For QSR operators sitting on compressed breakfast margins, the relief could be significant — but the timing depends on contract structures and how fast chains move to capitalize.