QSR INDEXMCD 292.41 +0.8%SBUX 84.12 −1.2%YUM 148.77 +0.4%QSR 68.90 +1.1%CMG 48.15 −0.3%DPZ 421.55 +2.1%WING 244.63 +3.4%SHAK 96.20 −0.7%WEN 14.02 +0.2%69 CHAINS TRACKED · UPDATED DAILY

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Industry AnalysisMAR 20, 20266 MIN READ

Freddy's Frozen Custard: the premium burger value play

550 locations, $1.88M AUV, and 70% of new openings from existing franchisees. How Freddy's combines burgers and custard for franchisee profitability.

Industry AnalysisMAR 20, 20266 MIN READ

Wendy's Project Fresh: Anatomy of a QSR Turnaround

Wendy's is closing 6% of its U.S. restaurants and launching a sweeping operational overhaul called Project Fresh. For the number-three burger chain, the stakes could not be higher.

Industry Analysis

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Slim Chickens: the fast-growing chicken tender franchise

270 locations, 57.7% revenue growth in 3 years, and 96% franchised. How Slim Chickens competes with Raising Cane's in the chicken tender wars.

Industry AnalysisMAR 20, 20269 MIN READ

Panda Express vs Wingstop: Two Models, One Question

Panda Express runs 2,200+ company-owned locations generating $6.2 billion in U.S. sales. Wingstop operates 3,056 mostly franchised restaurants with $5.3 billion in systemwide sales. Both are growing fast, but their business models could not be more different. Which one is actually better?

Finance & EconomicsMAR 20, 20268 MIN READ

The Franchise Disclosure Document Red Flags Every Buyer Misses

The FDD is 300+ pages of legal disclosure that most franchise buyers barely skim. Items 7, 19, and 20 contain the most critical financial information, and the red flags hiding in them can mean the difference between a profitable franchise and a $2 million mistake.

Technology & InnovationMAR 20, 20267 MIN READ

Restaurant Tech Vendors Are Bleeding Operators Dry

The average QSR operator now pays $1,500 to $3,000 per month in stacked SaaS fees before a single customer walks through the door. POS systems, delivery commissions, loyalty platforms, and scheduling tools are eating into margins that were already thin.

Finance & EconomicsMAR 20, 20267 MIN READ

How Culver's Quietly Became the Midwest's Most Profitable Franchise

Culver's average unit volume hit $3.69 million in 2024, with locations near interstates generating $3.7 million. The chain grew to over 1,000 locations while keeping its franchise model uniquely operator-focused. Here is how butter burgers built a billion-dollar system.

People & CultureMAR 20, 20268 MIN READ

The QSR Labor Market in 2026: Where the Workers Actually Went

The restaurant industry lost 29,700 jobs in February 2026 alone. Turnover still exceeds 100% annually at many chains. Wages rose 6.3% in 2024 and keep climbing. Here is what the BLS data and industry reports actually show about the QSR workforce.

Industry AnalysisMAR 20, 20267 MIN READ

Fast Food Breakfast Is a $60 Billion Battleground

McDonald's generates roughly 30% of its U.S. sales from breakfast. Wendy's is targeting a 50% bump in morning revenue. Taco Bell is pushing hard into the daypart. The morning meal is the most profitable, most competitive fight in QSR.

Industry AnalysisMAR 20, 20267 MIN READ

Inside Shake Shack's Company-Owned Strategy

Shake Shack reported $1.45 billion in total revenue for 2025 and opened 85 new Shacks system-wide, all while keeping its domestic restaurants company-owned. The strategy defies conventional QSR wisdom, and the numbers show why it works.

Operations & ManagementMAR 20, 20268 MIN READ

Why QSR Drive-Thru Times Are Getting Worse, Not Better

Average drive-thru service times have climbed past 370 seconds at many major chains, according to Intouch Insight and SeeLevel HX studies. Despite billions spent on technology, the line is moving slower. Here is why.

Finance & EconomicsMAR 20, 20267 MIN READ

The Real Cost of a Taco Bell Franchise in 2026

A Taco Bell franchise requires between $575,600 and $3.37 million in total investment, plus a $45,000 franchise fee and $1.5 million in liquid capital. Here is what the FDD actually says about costs, earnings, and the realistic path to ROI.

Industry AnalysisMAR 20, 20267 MIN READ

How Portillo's Is Scaling Its Cult Following Beyond Chicago

Portillo's reported $732 million in fiscal 2025 revenue across 102 locations, but same-restaurant sales declined 3.3% in Q4. The Chicago icon is rethinking its expansion playbook under new leadership, and the numbers tell a complicated story.

Industry AnalysisMAR 20, 20267 MIN READ

Tropical Smoothie Cafe: the health-forward QSR winner

176 new locations in 2024, $2B Blackstone acquisition, and 12 straight years of same-store sales growth. Why smoothies plus wraps is a winning QSR formula.

Industry AnalysisMAR 20, 20266 MIN READ

The GLP-1 Effect: How Weight Loss Drugs Are Reshaping Fast Food Demand

A Cornell study found households on GLP-1 medications cut fast food spending by more than 5% within six months. With projections showing GLP-1 users could account for 35% of all food and beverage spending by 2030, the QSR industry faces a demand shift it cannot ignore.

Industry AnalysisMAR 20, 20268 MIN READ

Zaxby's franchise review: chicken competition and Goldman Sachs ownership

941 locations, $2.66M AUV, and Goldman Sachs pushing expansion. Can Zaxby's compete with Raising Cane's and Chick-fil-A in an overcrowded chicken segment?

Industry AnalysisMAR 20, 20267 MIN READ

Culver's: the Midwest's best-kept QSR secret

1,000+ locations, $4.2M AUV, and a franchisee selection process tougher than most MBA programs. How Culver's grew without compromising ButterBurgers or frozen custard quality.

Industry AnalysisMAR 20, 20267 MIN READ

Whataburger: why Texas won't share its burger chain

How BDT Capital turned a regional cult favorite into a controlled national expansion - 88 new stores in 2024, $3.54M AUV, and a $6B+ valuation built on Texas identity.

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