Sarah Mitchell

The QSR Value War Is a Race to the Bottom. Here's Who's Winning and Who's Bleeding.

Every major fast food chain is running some form of value promotion in 2026, and the math is punishing franchisees while rewarding brands with digital infrastructure and scale. The winners and losers of this price war are becoming clear.

Brinker International's $6.25 Billion Comeback: How Chili's Big Smasher Turned a Casual Dining Chain Into QSR's Biggest Threat

The NRA's $1.55 Trillion Forecast and the 42% Profitability Crisis: Inside the 2026 State of the Restaurant Industry Report

Oil Hits $107 a Barrel and Restaurants Brace for Impact: How the Iran Conflict Is Reshaping QSR Economics

Fat Brands Files for Bankruptcy: Inside the $1.5 Billion Collapse of a QSR Empire