Category
Franchise economics, pricing, food costs, real estate, payments
170 articles
RSSChipotle posted its first negative annual same-store sales since 2016, with traffic declining in all four quarters of 2025. Rather than join the industry's value meal arms race, the chain is betting on protein premiums and a stepped-up LTO calendar to win customers back. The strategy is a high-stakes test of whether brand equity can outweigh price sensitivity in a softening consumer environment.