Gen Z's QSR Spending Doubled in 18 Months. Here's What Changed.
Between Q4 2024 and Q2 2026, Gen Z's share of QSR transactions jumped from 18% to 34%. This isn't about TikTok menus—it's about refusing to tolerate friction.
The most-read analysis and research across QSR Pro. See what operators, franchisees, and investors are reading right now.
The industry has mastered the art of eco-friendly marketing while changing almost nothing about their actual operations. Let's examine the gap between promise and practice.