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Jollibee operates 1,700+ stores across 18 countries, growing 8-10% annually while McDonald's grows at 2-3%. In the Philippines, Jollibee owns 50% of the QSR market while McDonald's sits at 15%. The fast food map is being redrawn.
With $18.6 billion in estimated revenue and food accounting for over 50% of sales, Wawa's 1,200-plus locations are pulling breakfast, lunch, and dinner traffic from traditional QSR brands. The convenience chain plans to nearly double its store count to 1,800 by 2030, and the competitive implications are enormous.
CloudKitchens closed facilities. Local Kitchens shut half its locations. Ghost kitchen funding dropped 95%. The delivery-only restaurant model collapsed when operators discovered platform commissions and rent costs left no margin. Here's what actually survived and why the $85 billion market looks nothing like the 2020 hype.