The $20 Fast Food Meal: How QSR Pricing Broke the Value Promise
Fast food used to mean cheap. Now a McDonald's meal costs $12 to $14 and customers are noticing. Here's how we got here and what chains are doing about it.
The most-read analysis and research across QSR Pro. See what operators, franchisees, and investors are reading right now.
A data-driven ranking of the top 25 quick-service chains by unit growth, same-store sales trajectory, and breakout potential — plus our predictions for who crosses 5,000 units by 2030