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Operations & Management•March 2026

The Economics of Going Small: Why QSR Chains Are Racing to Sub-2,000 Square Feet

Taco Bell's Go Mobile is 1,325 square feet. McDonald's is testing carryout-only boxes. Chipotle's Chipotlane format eliminates dining rooms. The industry's biggest bet isn't on new menu items. It's on smaller buildings.

QSR Pro Staff•9 min read•2,678

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