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Popular Articles

The most-read analysis and research across QSR Pro. See what operators, franchisees, and investors are reading right now.

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Applebee's
Marketing & Growth•March 2026

Applebee's Ditches TV-First Marketing for Digital and Social. The Numbers Explain Why.

For the first time in its history, Applebee's is spending more on digital and social marketing than television. TikTok reach is up 760%. The casual dining chain is rewriting the restaurant marketing playbook.

QSR Pro Staff
Category:AllFinance & EconomicsIndustry AnalysisMarketing & GrowthOperations & ManagementPeople & CultureTechnology & Innovation
559 articles|645 total published
•
6 min read
•1
Proposes
Operations & Management•March 2026

USDA Proposes Faster Poultry and Pork Line Speeds, and QSR Operators Should Pay Attention

The USDA's proposed increase in poultry and pork slaughter line speeds could expand supply capacity at a moment when food costs are climbing. For QSR chains that rely on chicken and pork as their primary proteins, the regulatory shift carries real implications for procurement costs and supply chain stability.

QSR Pro Staff•6 min read•1
Record
Industry Analysis•March 2026

Record Beef, Cheap Eggs: The Protein Cost Divergence Reshaping QSR Menus

Beef hit $9.64 per pound in February, the highest price ever recorded. Eggs are projected to fall 27.4% this year. The widest protein cost gap in decades is forcing operators to rethink menu engineering, daypart strategy, and pricing architecture.

QSR Pro Staff•7 min read•1
Darden's
Finance & Economics•March 2026

Darden's Q3 Blowout: How Olive Garden and LongHorn Are Stealing Traffic From Fast Food

Darden Restaurants posted Q3 fiscal 2026 sales of $3.35 billion, up 5.9% year over year, as LongHorn Steakhouse delivered 7.2% same-restaurant sales growth. The results signal a broader shift: the price gap between fast food and casual dining has narrowed enough that consumers are reconsidering where they spend their restaurant dollars.

QSR Pro Staff•7 min read•1
Wendy's
Industry Analysis•March 2026

Wendy's Project Fresh: Anatomy of a QSR Turnaround

Wendy's is closing 6% of its U.S. restaurants and launching a sweeping operational overhaul called Project Fresh. For the number-three burger chain, the stakes could not be higher.

QSR Pro Staff•6 min read•1
Brian
Industry Analysis•March 2026

Brian Niccol's Starbucks Rebuild: One Year of Fixing a Broken Machine

Brian Niccol left Chipotle to take over Starbucks in September 2024. Eighteen months later, the former fast-casual star has delivered his first positive comparable sales quarter, announced a 1,000-store renovation plan, and outlined a strategy to turn the coffee giant around.

QSR Pro Staff•7 min read•1
$17
Industry Analysis•March 2026

The FTC's Record $17 Million Franchise Settlement: What Every QSR Franchisor Needs to Know

The FTC just secured a $17 million settlement against Xponential Fitness, the largest monetary recovery in a franchise case in FTC history. The violations have nothing to do with fitness and everything to do with how franchisors sell franchises. QSR brands should read the complaint carefully.

QSR Pro Staff•8 min read•1
Olo's
Technology & Innovation•March 2026

Olo's Zero-Commission App Is a Direct Attack on the Delivery Duopoly

Olo CEO Noah Glass unveiled a consumer-facing ordering app that charges restaurants zero commission, threatening the commission model that DoorDash and Uber Eats have built their businesses on.

QSR Pro Staff•8 min read•1
Starbucks
Marketing & Growth•March 2026

Starbucks Rewards Backlash: The Loyalty Restructuring Every QSR Operator Should Study

Starbucks cut earning rates for base-tier members by at least 25% on March 10, 2026, and the backlash was immediate. With 34 million U.S. members watching, every QSR chain running a loyalty program just got a live case study in what not to do.

QSR Pro Staff•7 min read•1
Zaxby's
Industry Analysis•March 2026

Zaxby's franchise review: chicken competition and Goldman Sachs ownership

941 locations, $2.66M AUV, and Goldman Sachs pushing expansion. Can Zaxby's compete with Raising Cane's and Chick-fil-A in an overcrowded chicken segment?

QSR Pro Staff•8 min read•1
$25
Technology & Innovation•March 2026

The Robotic Makeline Arms Race: How Chipotle and CAVA Are Betting $25 Million on Automated Assembly

Chipotle and CAVA have jointly invested $25 million in Hyphen, the startup building automated makelines that can assemble 350 bowls per hour at 99% accuracy. With 65% of Chipotle's digital orders eligible for automation and the industry bleeding workers at a 73.8% annual quit rate, the robotic kitchen is no longer a science project.

QSR Pro Staff•8 min read•1
$60
Industry Analysis•March 2026

Fast Food Breakfast Is a $60 Billion Battleground

McDonald's generates roughly 30% of its U.S. sales from breakfast. Wendy's is targeting a 50% bump in morning revenue. Taco Bell is pushing hard into the daypart. The morning meal is the most profitable, most competitive fight in QSR.

QSR Pro Staff•7 min read•1
Shrinking
Operations & Management•March 2026

The Shrinking Restaurant: Why QSR's Biggest Chains Are Building Half-Sized Stores

From Checkers' 570-square-foot prototype to Taco Bell's dual-lane Go Mobile concept, the industry's biggest operators are cutting footprints in half. It's not a stylistic choice: it's the only math that works when real estate costs, construction expenses, and labor rates all move in one direction.

QSR Pro Staff•9 min read•1
Restaurant
Technology & Innovation•March 2026

Restaurant Tech Vendors Are Bleeding Operators Dry

The average QSR operator now pays $1,500 to $3,000 per month in stacked SaaS fees before a single customer walks through the door. POS systems, delivery commissions, loyalty platforms, and scheduling tools are eating into margins that were already thin.

QSR Pro Staff•7 min read•1
$450
Finance & Economics•March 2026

Smithfield Foods Acquires Nathan's Famous for $450 Million: What Vertical Integration Means for QSR Supply Chains

Smithfield Foods is buying Nathan's Famous for approximately $450 million, converting a licensing arrangement into outright ownership. The deal raises pointed questions about supplier-operator relationships, franchise economics, and whether vertical integration is becoming the supply chain strategy of choice for the industry's biggest players.

QSR Pro Staff•8 min read•1
$3
Industry Analysis•March 2026

Taco Bell's RING Strategy: How Cantina Chicken and a $3 Million AUV Target Are Rewriting the QSR Playbook

Taco Bell posted 7% same-store sales growth in 2025 while most QSR chains struggled. Its RING strategy targets $3 million AUVs, $5 billion in Cantina Chicken sales, and 10,000 units. Here is how the chain plans to get there.

QSR Pro Staff•7 min read•1
Chili's
People & Culture•March 2026

Chili's Wants to Turn General Managers into Owners, and It Could Reshape Company-Operated QSR

CEO Kevin Hochman is studying a profit-sharing ownership model for GMs modeled on Texas Roadhouse's managing partner structure. If it works, it could redefine unit-level leadership across company-operated chains.

QSR Pro Staff•7 min read•1
Slim
Industry Analysis•March 2026

Slim Chickens: the fast-growing chicken tender franchise

270 locations, 57.7% revenue growth in 3 years, and 96% franchised. How Slim Chickens competes with Raising Cane's in the chicken tender wars.

QSR Pro Staff•6 min read•1
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