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Popular Articles

The most-read analysis and research across QSR Pro. See what operators, franchisees, and investors are reading right now.

All TimeThis MonthThis Week
General
People & Culture•March 2026

The General Manager Crisis in QSR

GM turnover, compensation gaps, and burnout. Why this is the most important role in the restaurant, what's driving the talent shortage, and which chains are solving it.

QSR Pro Staff•
Category:AllFinance & EconomicsIndustry AnalysisMarketing & GrowthOperations & ManagementPeople & CultureTechnology & Innovation
559 articles|645 total published
8 min read
•1
2026
People & Culture•March 2026

QSR Diversity and Inclusion Report 2026

C-suite demographics, franchisee diversity, and DEI programs by chain. What's real vs performative, the wealth gap in franchise ownership, and which brands are actually changing.

QSR Pro Staff•8 min read•1
$350
Industry Analysis•March 2026

Burger King's $350 Million China Bet: RBI and CPE Target 4,000 Restaurants by 2035

Restaurant Brands International has completed a joint venture with CPE that injects $350 million into Burger King China, targeting 4,000 locations by 2035. With CPE taking 83% ownership and a 20-year master development agreement in place, this is the biggest QSR international expansion bet of 2026.

QSR Pro Staff•8 min read•1
2026
Finance & Economics•March 2026

How Much Does a Hardee's Franchise Cost in 2026?

Hardee's franchise investment ranges from $1,303,000 to $3,436,000. Owned by CKE Restaurants, the brand focuses on premium burgers and made-from-scratch biscuits across 1,600+ Southeast locations.

QSR Pro Staff•7 min read•1
Chick
Industry Analysis•March 2026

Chick-fil-A's Daybright Cafe Is Its Biggest Strategic Bet in Decades

Chick-fil-A is testing a standalone beverage concept called Daybright, its first venture outside the core chicken restaurant format. With Starbucks in turnaround mode and the U.S. specialty beverage market worth over $48 billion, the timing could not be better.

QSR Pro Staff•8 min read•1
2026
People & Culture•March 2026

QSR Hiring in 2026: What's Changed Since the Labor Shortage

Wages, benefits, scheduling tech, and applicant quality. The shortage didn't end - it restructured. Current state of the market and what actually works.

QSR Pro Staff•5 min read•1
Women
People & Culture•March 2026

Women in QSR Leadership: Progress and Problems

Female CEOs, franchisees, and executives - the numbers and the stories. Why progress is slow, where barriers remain, and which chains are actually changing.

QSR Pro Staff•5 min read•1
Red
Finance & Economics•March 2026

Red Lobster Burns Through Cash as Post-Bankruptcy Turnaround Stalls

With $2.1 million in projected net income across 550 locations and results that Bloomberg calls 'little improved from before its bankruptcy,' Red Lobster's celebrated comeback may be more press release than reality.

QSR Pro Staff•6 min read•1
Brinker
Finance & Economics•March 2026

Brinker International Raises FY2026 Guidance as Chili's Rewrites the Casual Dining Playbook

Brinker International lifted its fiscal 2026 revenue forecast to $5.76-$5.83 billion after Chili's posted its sixth consecutive quarter of double-digit same-store sales growth, outpacing the casual dining industry by hundreds of basis points while its fast-food rivals scrambled to respond.

QSR Pro Staff•7 min read•1
Voice
Technology & Innovation•March 2026

Voice AI Ordering Hits the Tipping Point: Half of Drive-Thrus Could Be AI-Handled by Year's End

Industry projections put AI-handled drive-thru orders at 50% of U.S. locations by late 2026. With SoundHound powering 10,000+ restaurants and Presto backed by fresh capital, the technology has cleared the novelty stage. Now comes the hard part: proving it works at scale.

QSR Pro Staff•9 min read•1
McDonald's
Technology & Innovation•March 2026

McDonald's Humanoid Robot Pilot in Shanghai: What It Actually Means for QSR Automation

McDonald's trialed humanoid robots at a Shanghai restaurant in March 2026, then quickly downplayed the whole thing. The real story isn't the robots. It's the gap between front-of-house optics and back-of-house economics.

QSR Pro Staff•9 min read•1
2025
Finance & Economics•March 2026

Wendy's Q4 2025 Earnings: 11.3% Same-Store Sales Plunge Forces a Rebuilding Year

Wendy's posted its worst quarterly same-store sales performance in years, with U.S. comps down 11.3% in Q4 2025. Interim CEO Ken Cook is betting on Project Fresh, a new value menu, and hundreds of closures to reset the brand.

QSR Pro Staff•9 min read•1
Brands
Technology & Innovation•March 2026

How QSR Brands Are Using Gamification to Drive Loyalty

QSR Pro Staff•8 min read•1
Whataburger
Industry Analysis•March 2026

Whataburger: why Texas won't share its burger chain

How BDT Capital turned a regional cult favorite into a controlled national expansion - 88 new stores in 2024, $3.54M AUV, and a $6B+ valuation built on Texas identity.

QSR Pro Staff•7 min read•1
Aging
Operations & Management•March 2026

The Aging Diner Wave: Why Restaurants Must Prepare for America's Senior Spending Surge

Americans aged 65 and older will account for 18% of all restaurant spending by 2030, nearly double their share from 2025. With 73 million seniors controlling $78 trillion in assets, operators who ignore this demographic shift risk leaving billions on the table.

QSR Pro Staff•11 min read•1
McDonald's
Industry Analysis•March 2026

McDonald's Big Arch Gamble: Why the World's Biggest Chain Is Betting on Premium Burgers

McDonald's launched the Big Arch on March 3, but early traffic data tells a more complicated story. The premium burger generated just a 2.2% visit lift, far below recent LTOs. Here is what it means for the chain's strategy.

QSR Pro Staff•6 min read•1
2026
Finance & Economics•March 2026

The Restaurant Traffic Cliff: Why Q2 2026 Could Be the Industry's Inflection Point

New EY-Parthenon data shows one in four consumers feeling worse off financially. Circana forecasts sub-1% traffic growth for 2026. The gap between winning and losing chains is accelerating.

QSR Pro Staff•5 min read•1
Culver's
Industry Analysis•March 2026

Culver's: the Midwest's best-kept QSR secret

1,000+ locations, $4.2M AUV, and a franchisee selection process tougher than most MBA programs. How Culver's grew without compromising ButterBurgers or frozen custard quality.

QSR Pro Staff•7 min read•1
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